A life in flowers has shaped far more than my creative work. From the people I've met to the places I've discovered, it's inspired a curiosity that extends well beyond the studio. Here, I share the stories, experiences and perspectives that have shaped the world of Flower Haul.
Working with flowers has quite literally changed the way I see the world.
Maybe it's a universal florist experience, but you begin to notice the little things more. The subtle shifts in colour as the seasons change. The unruly, organic shapes of plants growing in your local park. The way the placement of a single stem can change the balance of an entire design.
Perhaps the greatest lesson, though, has been learning to appreciate imperfection.
Nature has a way of reminding you that perfection is, well... boring. Flowers bend, twist and grow in unexpected directions, rarely conforming to our ideas of how they should look. Yet it's this unpredictability, this wonderful lack of uniformity, that I find most captivating.
For years, flowers have been at the centre of my creative world. Through Flower Haul, I've had the privilege of designing for weddings, celebrations, brands and beautiful spaces. Along the way, I've met extraordinary people, worked in some pretty special places and discovered creative opportunities I never could have anticipated.
But perhaps the greatest gift has been perspective.
Long before flowers became my profession, I studied journalism and worked in marketing and hotels. Different worlds, certainly, but ones that have more in common with floristry than you might expect.
Each has shaped the way I think about people, places and experiences. They've taught me to look beyond what's immediately in front of me and consider not just how something looks, but how it makes us feel.
Take a beautiful hotel, for example. It's rarely one grand gesture that makes a stay memorable. More often, it's a collection of considered details. The atmosphere and ambience as you arrive. A genuinely warm welcome from someone at reception. A thoughtfully curated menu celebrating local produce. The little things that might go unnoticed individually, but together leave a lasting impression.
Working with flowers, I have realised that they too have a remarkable ability to influence how we feel. They can bring warmth to a space, meaning to a moment and unexpected joy to the everyday. And while flowers remain a great love of mine, my curiosity has never stopped at the studio door. I've always been fascinated by creative people, the stories behind interesting places and the thoughtful decisions that make an experience feel special.
My love of travel, for instance, extends well beyond a beautiful beach. I'm equally interested in discovering Nonna's family restaurant , understanding the story behind a thoughtfully designed space or meeting someone who's turned an unconventional idea into something extraordinary.
My creative inspiration rarely comes from flowers alone. My phone is filled with photographs of colour combinations I've stumbled across in nature, often with the intention of recreating them in the studio. I'm just as likely to find inspiration in an interesting interior, a memorable dining experience or the work of someone in an entirely different creative field.
I love the way ideas can move between industries, places and experiences, often leading somewhere unexpected. These are the stories I find myself wanting to explore, write about and share. This brings me to The Edit. A natural extension of Flower Haul.
This is my independent editorial journal shaped by a life in flowers, but certainly not limited to them. Here, you'll find stories from the natural world, conversations with interesting people, discoveries from remarkable places and observations on the details that make an experience memorable. Some stories will be about flowers. Others may have very little to do with them at all.
What connects them is curiosity, an appreciation for individuality and a belief that the most interesting things aren't always the most obvious. There is always more to discover. And that's exactly where The Edit begins.
